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United States Steel Names Leadership For Automotive And Consumer Commercial Entities

James Bruno and Sara Ulbrich-Greenstein tapped to lead transformation, build customer value and forge stronger results


PITTSBURGH, Nov. 20, 2014 /PRNewswire/ -- United States Steel Corporation (NYSE: X) today announced the executive leadership for two of the company's newly created commercial entities.  Effective Dec. 1, 2014, James E. Bruno will lead Automotive Solutions as the senior vice president, and Sara A. Ulbrich-Greenstein will lead Consumer Solutions as the senior vice president.

"I am extremely excited to welcome Jim and Sara to the U. S. Steel executive leadership team.  Their breadth of experience in their respective industries will help lead improvements as the company continues our Carnegie Way transformation journey," said United States Steel President and Chief Executive Officer Mario Longhi. "Our commercial entities will better align us with our customers, allowing us to be better business collaborators and earn the right to grow."

Bruno will lead Automotive Solutions, based at the company's Automotive Center in Troy, Mich.  Under his leadership the entity will collaborate with customers to develop solutions utilizing the next generation of advanced high-strength steels (AHSS) to address challenges facing the industry, including increased fuel economy standards and enhanced safety requirements.

Before joining U. S. Steel, Bruno was with TRW Automotive, a global leader in automotive safety and one of the world's largest automotive suppliers, for 20 years.  He has a proven track record of success in leading new products to market – from concept through design and implementation for the competitive original equipment manufacturer (OEM) market.  Bruno most recently held the position of vice president – North American braking operations and global slip control portfolio.  Prior to serving as vice president, Bruno held a series of positions of increasing responsibility.  During his career at TRW he led a series of transformations to identify improvements in the value capture process and the material planning process.

Prior to joining TRW, Bruno worked for Eaton Corporation, Robert Bosch Corporation and General Dynamics.  Throughout his career Bruno has managed various engineering and engineering technology programs.  Bruno earned a Bachelor of Science at Purdue University and has a Master of Business Administration from Wayne State University.

Consumer Solutions will be led by Sara Ulbrich-Greenstein.  Under Greenstein's leadership the entity will closely align with customers in the appliance, packaging, container and construction markets. Consumer Solutions will have a robust presence with our tin customers, who represent more than one quarter of the entity's business.  Additional product lines within the unit include the company's COR-TEN AZP®, ACRYLUME®, GALVALUME® and Weathered Metals.  The entity will be based in the Chicago area.

Greenstein joins the company from Underwriters Laboratories, Inc. (UL) where she most recently held the position of president, UL Supply Chain and Sustainability.  Named one of the top 40 executives under 40 years of age by Crain's Chicago Business in 2007, Greenstein has held a series of positions with increasing responsibilities during her 12-year tenure at UL. While at UL she consistently drove profitability within the organization, from developing and launching the UL technology and software businesses to expanding UL's geographic footprint to include Japan, India and China.

Greenstein spent the earlier part of her career in consulting, at both Arthur Andersen Business Consulting and Boston Consulting Group, providing strategic and business transformation guidance to help large, global clients drive profitable growth.  Greenstein earned her Bachelor of Science in Business Administration from University of Illinois at Urbana-Champaign and received her Master of Business Administration from the University of Michigan's Ross School of Business.

These commercial entities are part of a larger realignment of United States Steel announced on Nov. 17, 2014, as the company continues The Carnegie Way transformation.

United States Steel Corporation, headquartered in Pittsburgh, Pa., is a leading integrated steel producer and Fortune 200 company with major production operations in the United States and Central Europe and an annual raw steelmaking capability of 24.4 million net tons. The company manufactures a wide range of value-added steel sheet and tubular products for the automotive, appliance, container, industrial machinery, construction, and oil and gas industries. For more information about U. S. Steel, please visit


SOURCE United States Steel Corporation

For further information: Courtney Boone, 412.433.6791, Sarah Cassella, 412.433.6777